Category: Promotion
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Science needs stories
What makes vaccine misinformation so compelling? A surprising answer is the power of stories. Opponents of vaccination share powerful personal experiences of childhood illnesses or alleged side effects of vaccines. In contrast, scientists rarely use the same narrative strategies to counter misinformation.
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The Show of Knowledge with Professor Brian Cox in Bucharest
One of the most active personalities in popularizing science on a global scale, Professor of
particle physics at the University of Manchester and BBC flagship figure, Brian Cox
is coming to Romania on 3
April 2024 at the Sala Palatului with the event Horizons - A 21st Century Space Odyssey.
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Behind the scenes: how scientific studies end up in the press
A case study from behind the scenes of communication: how does a study become the subject of a press release? How does the study find its way into the communications office? How does the collaboration between researcher and communicator work, how does the researcher help with the press release?
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Why journalists don't send their articles to researchers beforehand
You may have given a press interview on a research topic. You wanted to make sure everything was understood correctly, so you asked the journalist to send you the article before it appeared. You were unexpectedly refused. And it just doesn't seem right. Sound familiar?
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5 mistakes in research project communication
All European project proposals - both the new Horizon Europe and Horizon 2020 - include a dedicated project visibility section. Although it is important in project evaluation and final scoring, many research teams lose valuable points because they do not give it enough importance.
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The experts' catalogue - a more effective promotional tool than you might think
Abroad, most universities and research institutions have a public register of experts, which the press can call upon whenever they need a relevant and knowledgeable voice to explain or comment on a topic of public interest.