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March 4, 2021

Science & Communication Newsletter #14

The month came with spring, but also with: a campaign about women in science in Romania, an ultra-interesting course on science, more news about Horizon Europe, some examples of good practice in outreach and an explanation of how better communication in science is not absent from good business ideas.
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February 23, 2021

Science & Communication Newsletter #13

We celebrated one year of the newsletter by talking about what communication will look like in the new Horizon Europe, explaining how press conferences are organised in the area...
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February 4, 2021

When do we announce a press conference?

Press conferences are like an extremely precious ingredient in the communication kitchen: use them rarely and only when you have something really interesting to say...
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January 7, 2021

Science & Communication Newsletter #12

For the first Science & Communication newsletter of 2021 we have selected: a retrospective of key moments in Romanian research, a summer school on science communication for young researchers, a few words on the importance of an expert register plus the usual reading recommendations.
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January 4, 2021

The experts' catalogue - a more effective promotional tool than you might think

Abroad, most universities and research institutions have a public register of experts, which the press can call upon whenever they need a relevant and knowledgeable voice to explain or comment on a topic of public interest.
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December 31, 2020

Retrospective: 12 key moments in Romanian research

It seems that research has never been talked about more than in 2020, except that when Romanian society realised that it still needed researchers, it became clear that the repeated cuts in the research budget had serious consequences. For Mindcraft Stories, we have selected 12 key moments in Romanian research.
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December 17, 2020

Science & Communication Newsletter #11

We sent out with the Science & Communication newsletter #11 an invitation to an online discussion on research promotion with Tudor Oprea, medical researcher, USA & Andrada Fiscutean, freelance science journalist. The event has passed, you can see it here, but the rest of the information remains valid.
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November 29, 2020

Online dialogue: How and why we promote research

Where do research and public curiosity meet? Who is the science audience in Romania? What are the reasons, but also the reluctance of researchers to talk...
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November 4, 2020

Science & Communication Newsletter #10

We sent out issue 10 of the Science & Communication newsletter the morning after the US election. On this occasion, I once again wrote about the various opportunities for visibility that a particular social, political, medical, etc. context offers.
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November 3, 2020

Academic studies on Trump and promoting context

Research advocates long ago learned an important lesson in communication: use the "hot topic" of the day. This autumn, thanks to the US presidential election, one of them is Donald Trump.
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October 22, 2020

Romania has signed a European declaration committing to better communication of research

We recognise that science has a responsibility to society to ensure clarity, transparency and comprehensibility in communicating research results and to explain the difference between non-scientific opinions and scientifically verifiable results. We encourage and support research organisations in their efforts to communicate the scientific process and results and to interact with society
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October 19, 2020

Why press releases about projects fail

Scientific projects are often accompanied by clauses referring to a press release at their opening and closing, but when written as a formality, they have - at best - no impact, and at worst they drive the press away from the subject altogether.
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October 7, 2020

Science & Communication Newsletter #9

What motivates researchers to get out of the lab and speak publicly? And how can this habit start in countries where it doesn't exist? I tried to find answers in the latest issue of the Science & Communication newsletter.
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September 29, 2020

How could we give international visibility to Romanian research? A Pulitzer Prize-winning science journalist's answer

English-language communication and collaborations between local and international journalists would be key to improving the visibility of research from countries with more modest results, believes Deborah Blum, Pulitzer Prize-winning science journalist and director of the Knight Science Journalism Programme at MIT.
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September 11, 2020

Science & Communication Newsletter #8

The new issue of the newsletter was made 100% from recommendations. A summer salad of interesting articles in the field of science and research promotion.
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