{"id":4925,"date":"2026-06-27T08:47:38","date_gmt":"2026-06-27T07:47:38","guid":{"rendered":"https:\/\/www.comunicarestiintifica.ro\/plan-comunicare-diseminare-horizon-europe\/"},"modified":"2026-07-25T15:57:29","modified_gmt":"2026-07-25T14:57:29","slug":"plan-comunicare-diseminare-horizon-europe","status":"publish","type":"post","link":"https:\/\/www.comunicarestiintifica.ro\/en\/plan-comunicare-diseminare-horizon-europe\/","title":{"rendered":"How to write a communication and dissemination plan for a Horizon Europe proposal"},"content":{"rendered":"<p class=\"lede\">\u00cen orice propunere Horizon Europe, planul de comunicare \u0219i diseminare e punctat la evaluare \u2014 \u0219i totu\u0219i multe propuneri \u00eel trateaz\u0103 ca pe o formalitate scris\u0103 \u00een ultima sear\u0103. E o ocazie ratat\u0103: un plan concret \u0219i credibil c\u00e2nt\u0103re\u0219te \u00een punctajul de la <em>Impact<\/em> \u0219i v\u0103 diferen\u021biaz\u0103 de consor\u021biile care livreaz\u0103 generalit\u0103\u021bi. Iat\u0103 cum arat\u0103 un plan care trece de evaluare \u0219i func\u021bioneaz\u0103 apoi \u00een practic\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unde apare planul \u00een propunere<\/h2>\n\n\n\n<p>Planul de comunicare \u0219i diseminare nu st\u0103 \u00eentr-un col\u021b separat: face parte din sec\u021biunea de <em>Impact<\/em> a propunerii \u0219i e adesea concretizat \u00eentr-un work package dedicat sau \u00een activit\u0103\u021bi clare cu responsabili \u0219i resurse. Evaluatorii puncteaz\u0103 separat planul de comunicare \u0219i pe cel de diseminare &amp; exploatare, a\u0219a c\u0103 ambele trebuie s\u0103 fie vizibile \u0219i bine construite \u2014 nu topite \u00eentr-un paragraf vag.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce con\u021bine un plan bun<\/h2>\n\n\n\n<p>Un plan de comunicare \u0219i diseminare solid acoper\u0103, pentru fiecare dimensiune, urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Obiective<\/strong> \u2014 ce vre\u021bi s\u0103 ob\u021bine\u021bi (notorietate, transfer de cunoa\u0219tere, preluare a rezultatelor), nu \u201es\u0103 comunic\u0103m proiectul\u201d.<\/li><li><strong>Public-\u021bint\u0103<\/strong> \u2014 cartografiat pe categorii (public larg, comunitate \u0219tiin\u021bific\u0103, industrie, deciden\u021bi), pentru c\u0103 fiecare cere alt mesaj \u0219i alt canal.<\/li><li><strong>Mesaje-cheie<\/strong> \u2014 ce anume spune\u021bi fiec\u0103rei audien\u021be.<\/li><li><strong>Canale \u0219i activit\u0103\u021bi<\/strong> \u2014 potrivite fiec\u0103rui public: pres\u0103 \u0219i social media pentru comunicare; publica\u021bii, conferin\u021be, materiale pentru parteneri \u0219i policy briefs pentru diseminare.<\/li><li><strong>Calendar<\/strong> \u2014 comunicarea porne\u0219te odat\u0103 cu proiectul, nu la final; diseminarea urmeaz\u0103 ritmul rezultatelor.<\/li><li><strong><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/kpi-comunicare-diseminare-horizon-europe\/\">Indicatori (KPI)<\/a><\/strong> \u2014 m\u0103surabili \u0219i reali\u0219ti, prin care demonstra\u021bi c\u0103 planul s-a \u00eent\u00e2mplat.<\/li><li><strong>Responsabilit\u0103\u021bi \u0219i resurse<\/strong> \u2014 cine face, cu ce buget \u0219i cu ce expertiz\u0103.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Indicatori reali\u0219ti<\/h2>\n\n\n\n<p>KPI-urile sunt locul unde se vede dac\u0103 un plan e serios sau decorativ. C\u00e2teva exemple de indicatori pe care \u00eei pute\u021bi defini \u0219i apoi raporta:<\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td><strong>Dimensiune<\/strong><\/td><td><strong>Exemple de indicatori<\/strong><\/td><\/tr><tr><td>Communication<\/td><td>num\u0103r de comunicate de pres\u0103 \u0219i apari\u021bii media; urm\u0103ritori \u0219i engagement pe canalele proiectului; participan\u021bi la evenimente publice<\/td><\/tr><tr><td>Dissemination<\/td><td>publica\u021bii peer-reviewed (open access); prezent\u0103ri la conferin\u021be; materiale pentru parteneri; seturi de date deschise<\/td><\/tr><tr><td>exploitation<\/td><td>rezultate preluate de utilizatori; contribu\u021bii la politici sau standarde; produse\/servicii pornite din proiect<\/td><\/tr><\/tbody><\/table>\n\n\n\n<p>Regula e simpl\u0103: fixa\u021bi cifre pe care le pute\u021bi atinge \u0219i demonstra. Un indicator umflat, dar ne\u00eendeplinit, v\u0103 stric\u0103 raportarea mai t\u00e2rziu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gre\u0219eli care pierd puncte<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Tratarea comunic\u0103rii \u0219i a disemin\u0103rii ca acela\u0219i lucru \u2014 cele mai frecvente confuzii sunt explicate aici: <a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/comunicare-vs-diseminare-vs-exploatare\/\">Comunicare vs. Diseminare vs. Exploatare<\/a>.<\/li><li>Un plan generic, f\u0103r\u0103 public-\u021bint\u0103 clar \u0219i f\u0103r\u0103 canale potrivite fiec\u0103rei audien\u021be.<\/li><li>Indicatori vagi sau nem\u0103surabili (\u201evom cre\u0219te vizibilitatea\u201d).<\/li><li>Lipsa unui responsabil real \u0219i a unui buget pentru comunicare.<\/li><\/ul>\n\n\n\n<p>Mai multe capcane, cu exemple, \u00een <a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/5-greseli-in-comunicarea-din-proiecte\/\">5 mistakes in research project communication<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Planul nu se termin\u0103 la depunere<\/h2>\n\n\n\n<p>Un plan bun scris \u00een propunere e doar jum\u0103tate din treab\u0103. Dac\u0103 proiectul e finan\u021bat, planul trebuie implementat pe toat\u0103 durata lui \u2014 cu comunicate, evenimente, publica\u021bii \u0219i raportare c\u0103tre Comisie. De aceea conteaz\u0103 ca, \u00eenc\u0103 din faza de propunere, planul s\u0103 fie realist: scrie\u021bi ceea ce chiar pute\u021bi face, nu ceea ce sun\u0103 bine.<\/p>\n\n\n\n\n<!-- (REVIEW SEO\/GEO 2026-07-08) ad\u0103ugat pentru SEO\/GEO, de revizuit -->\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1783751312266\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Ce trebuie s\u0103 con\u021bin\u0103 un plan de comunicare \u0219i diseminare pentru Horizon Europe?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Un plan credibil acoper\u0103: obiective clare (nu generice), public-\u021bint\u0103 cartografiat pe categorii, mesaje adaptate fiec\u0103rei audien\u021be, canale potrivite, un calendar realist \u0219i indicatori (KPI) m\u0103surabili. Evaluatorii puncteaz\u0103 separat planul de comunicare \u0219i cel de diseminare &amp; exploatare \u2014 ambele trebuie s\u0103 fie vizibile \u0219i bine construite \u00een propunere.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1783751312267\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Unde apare planul de comunicare \u0219i diseminare \u00een propunerea Horizon Europe?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Face parte din sec\u021biunea de Impact a propunerii \u0219i e adesea concretizat \u00eentr-un work package dedicat, cu activit\u0103\u021bi, responsabili \u0219i resurse. Evaluatorii \u00eel urm\u0103resc explicit \u2014 un plan vag sau tratat ca formalitate scade punctajul la Impact, indiferent de c\u00e2t de solid\u0103 e partea \u0219tiin\u021bific\u0103.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1783751312268\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Ce indicatori (KPI) se folosesc pentru comunicare \u0219i diseminare \u00een proiectele europene?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Pentru comunicare: apari\u021bii media, participan\u021bi la evenimente, urm\u0103ritori pe canalele proiectului. Pentru diseminare: publica\u021bii open access, prezent\u0103ri la conferin\u021be, seturi de date desc\u0103rcate, materiale pentru parteneri. Regula: fixa\u021bi \u021binte pe care le pute\u021bi atinge \u0219i demonstra \u2014 un indicator umflat, dar ne\u00eendeplinit, v\u0103 afecteaz\u0103 raportarea la mid-term.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<!-- (REVIEW SEO\/GEO 2026-07-08) -->\n\n\n\n<!-- (REVIEW) EC source link added 2026-07-10 -->\n<h2 class=\"wp-block-heading\">Surse oficiale<\/h2>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ec.europa.eu\/info\/funding-tenders\/opportunities\/docs\/2021-2027\/horizon\/guidance\/programme-guide_horizon_en.pdf\" target=\"_blank\" rel=\"noopener\">Horizon Europe Programme Guide (Comisia European\u0103, PDF, EN)<\/a><\/li><li><a href=\"https:\/\/rea.ec.europa.eu\/communicating-about-your-eu-funded-project_en\" target=\"_blank\" rel=\"noopener\">Communicating about your EU-funded project (REA, Comisia European\u0103, EN)<\/a><\/li><li><a href=\"https:\/\/rea.ec.europa.eu\/horizon-europe-dissemination-and-exploitation_en\" target=\"_blank\" rel=\"noopener\">Horizon Europe: dissemination and exploitation (REA, Comisia European\u0103, EN)<\/a><\/li><\/ul>\n<!-- (REVIEW) EC source link added 2026-07-10 -->\n\n<h2 class=\"wp-block-heading\">Ave\u021bi nevoie de un partener pe planul de comunicare \u0219i diseminare?<\/h2>\n\n\n\n<p>Am scris \u0219i am implementat planuri de comunicare \u0219i diseminare pentru 7 proiecte europene, cu experien\u021b\u0103 interna\u021bional\u0103 \u00een comunicarea \u0219tiin\u021bei. Pot scrie capitolul din propunere, pot fi expertul de comunicare numit \u00een consor\u021biu sau pot prelua execu\u021bia pe parcursul proiectului. Vede\u021bi <a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/comunicare-diseminare-horizon-europe\/\">cum v\u0103 pot ajuta<\/a> or <a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/contact\/\"><strong>hai s\u0103 vorbim<\/strong><\/a>.<\/p>\n<div class=\"cats\"><span class=\"cats__title\">Categories<\/span><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/category\/horizon\/\" rel=\"category tag\">Horizon Europe<\/a><\/div><div class=\"tags\"><div class=\"tags__title\">Tags<\/div><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/diseminare\/\" rel=\"tag\">disseminate<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/granturi-europene\/\" rel=\"tag\">granturi europene<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/horizon-europe\/\" rel=\"tag\">europe horizon<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/vizibilitate-cercetare\/\" rel=\"tag\">vizibilitate cercetare<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>The communication and dissemination plan is scored in the evaluation, but many proposals treat it formally. What does a good plan contain, what indicators are used, and what mistakes lose points.<\/p>","protected":false},"author":1,"featured_media":4924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[30,286,222,284],"class_list":["post-4925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-horizon","tag-diseminare","tag-granturi-europene","tag-horizon-europe","tag-vizibilitate-cercetare"],"rank_math_title":"Plan comunicare \u0219i diseminare Horizon Europe %sep% %sitename%","rank_math_description":"Cum scrie\u021bi planul de comunicare \u0219i diseminare pentru Horizon Europe: unde apare, ce con\u021bine, indicatori reali\u0219ti \u0219i gre\u0219elile care pierd puncte.","rank_math_focus_keyword":"plan de comunicare Horizon Europe","_links":{"self":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/4925"}],"collection":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/comments?post=4925"}],"version-history":[{"count":1,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/4925\/revisions"}],"predecessor-version":[{"id":4932,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/4925\/revisions\/4932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/media\/4924"}],"wp:attachment":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/media?parent=4925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/categories?post=4925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/tags?post=4925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}