{"id":445,"date":"2020-01-30T09:51:50","date_gmt":"2020-01-30T08:51:50","guid":{"rendered":"http:\/\/comunicarestiintifica.ro\/?p=445"},"modified":"2020-05-20T16:19:15","modified_gmt":"2020-05-20T15:19:15","slug":"ce-va-fi-magurele-science-park-si-cum-va-familiariza-cercetatorii-cu-marketingul-si-mediul-de-afaceri-un-interviu-cu-directorul-executiv","status":"publish","type":"post","link":"https:\/\/www.comunicarestiintifica.ro\/en\/ce-va-fi-magurele-science-park-si-cum-va-familiariza-cercetatorii-cu-marketingul-si-mediul-de-afaceri-un-interviu-cu-directorul-executiv\/","title":{"rendered":"The upcoming Magurele Science Park will familiarize researchers with marketing and business"},"content":{"rendered":"\n<p>\u00cen lumea \u0219tiin\u021bei, despre <a href=\"https:\/\/www.magurelesciencepark.ro\/\" target=\"_blank\" rel=\"noopener\">M\u0103gurele Science Park<\/a> se aud lucruri din ce \u00een ce mai bune. De la distan\u021b\u0103, se vede ca o concentrare de viziune, \u0219tiin\u021b\u0103, marketing \u0219i strategie public\u0103. L-am auzit pe directorul executiv al Asocia\u021biei M\u0103g\u0103urele Science Park, M\u0103d\u0103lin Ioni\u021b\u0103, spun\u00e2nd c\u0103 \u201etrebuie s\u0103 \u00eenv\u0103\u021b\u0103m ca oferta serviciului de cercetare sau cel tehnologic s\u0103 fie atractiv\u0103 \u0219i s\u0103 \u0219tim s\u0103 o prezent\u0103m\u201d \u0219i am dorit s\u0103 aflu cum \u00ee\u0219i propune s\u0103 fac\u0103 acest lucru. Tocmai sus\u021binusem prezentarea <a href=\"https:\/\/www.comunicarestiintifica.ro\/2020\/01\/08\/si-cercetatorii-au-o-bula-a-lor-cum-si-de-ce-se-comunica-in-afara-ei\/\">\u0218i cercet\u0103torii au o \u201ebul\u0103\u201d a lor. Cum \u0219i de ce se comunic\u0103 \u00een afara ei<\/a>, a\u0219a c\u0103 am decis s\u0103 \u00eel \u00eentreb mai multe despre rolul comunic\u0103rii \u0219i marketingului \u00een zona cercet\u0103rii.<\/p>\n\n\n\n<p>Un pic de context: M\u0103gurele Science Park va fi un parc \u0219tiin\u021bific complex \u00een apropierea Bucure\u0219tiului. \u00cen prezent, M\u0103gurele Science Park este o asocia\u021bie, av\u00e2nd ca membri fondatori <a href=\"http:\/\/www.cjilfov.ro\/index.php?lang=ro\" target=\"_blank\" rel=\"noopener\">Consiliul Jude\u021bean Ilfov<\/a>, <a href=\"https:\/\/primariamagurele.ro\/\" target=\"_blank\" rel=\"noopener\">Prim\u0103ria M\u0103gurele<\/a> \u0219i <a href=\"http:\/\/www.nipne.ro\/\" target=\"_blank\" rel=\"noopener\">Institutul Na\u021bional de Cercetare-Dezvoltare pentru Fizic\u0103 \u0219i Inginerie Nuclear\u0103 Horia Hulubei<\/a>. Scopul asocia\u021biei este stimularea economiei regionale \u0219i cre\u0219terea competitivit\u0103\u021bii economice prin intermediul transferului tehnologic \u0219i inov\u0103rii. Unul dintre proiecte este dezvoltarea acestui Parc \u0218tiin\u021bific \u0219i Tehnologic la M\u0103gurele, jude\u021bul Ilfov. Acesta va cuprinde un centru de transfer tehnologic, un centru de inovare, un muzeu al viitorului \u0219i un centru de recrea\u021bional. \u00cen 2018, au devenit membri asocia\u021bi \u0219i <a href=\"https:\/\/upb.ro\" target=\"_blank\" rel=\"noopener\">Universitatea Politehnica din Bucure\u0219ti<\/a> \u0219i <a href=\"https:\/\/unibuc.ro\/\" target=\"_blank\" rel=\"noopener\">Universitatea din Bucure\u0219ti<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/master-plan-msp-1024x513.jpg\" alt=\"\" class=\"wp-image-446\" srcset=\"https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/master-plan-msp-1024x513.jpg 1024w, https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/master-plan-msp-300x150.jpg 300w, https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/master-plan-msp-768x385.jpg 768w, https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/master-plan-msp.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fizic, parcul \u0219tiin\u021bific este estimat s\u0103 fie deschis peste aproximativ trei ani de zile \u00een M\u0103gurele, loca\u021bie care a devenit cunoscut\u0103 mai recent datorit\u0103 <a href=\"https:\/\/www.eli-np.ro\/\" target=\"_blank\" rel=\"noopener\">proiectului ELI-NP<\/a>. Acolo func\u021bioneaz\u0103 \u00eens\u0103 nou\u0103 institute de cercetare&nbsp;din domeniile: fizic\u0103 \u0219i inginerie nuclear\u0103, laseri, plasm\u0103 \u0219i radia\u021bie, \u0219tiin\u021be spa\u021biale; fizica materialelor; fizica p\u0103m\u00e2ntului; optoelectronic\u0103. (<a href=\"https:\/\/primariamagurele.ro\/orasul-magurele\/institute-de-cercetare\" target=\"_blank\" rel=\"noopener\">Lista institu\u021biilor aici<\/a>).<\/p>\n\n\n\n<p>P\u00e2n\u0103 la deschiderea parcului, Asocia\u021bia deja lucreaz\u0103: desf\u0103\u0219oar\u0103 activit\u0103\u021bi cu scopul de a crea un spirit de colaborare \u00eentre mediul academic \u0219i de cercetare, mediul de afaceri \u0219i autorit\u0103\u021bi publice. Iar \u00een mijlocul acestor eforturi se afl\u0103 <strong>comunicarea<\/strong>: \u201eNu credem c\u0103 vom avea rezultatele scontate dac\u0103 nu vom reu\u0219i s\u0103 cre\u0103m climatul de \u00eencredere dintre cel care poate furniza inova\u021bie \u0219i cel care ar trebui s\u0103 o pun\u0103 \u00een practic\u0103, pentru nevoile pie\u021bei. Vom face acest lucru prin comunicare, prin \u00eent\u00e2lniri, astfel \u00eenc\u00e2t triunghiul cercet\u0103tori, mediul de afaceri \u0219i autorit\u0103\u021bi publice s\u0103 func\u021bioneze perfect\u201d, a explicat M\u0103d\u0103lin Ioni\u021b\u0103. [Dup\u0103 interviu, pe 12 decembrie <a href=\"https:\/\/www.magurelesciencepark.ro\/la-evenimentul-conectam-cercetarea-cu-afacerile-din-12-decembrie-2019-au-avut-loc-discutii-productive-intre-cercetatori-si-antreprenori\/\" target=\"_blank\" rel=\"noopener\">a avut deja loc<\/a> o astfel de \u00eent\u00e2lnire.]<\/p>\n\n\n\n<p>Un public \u021bint\u0103 esen\u021bial al ini\u021biativei sunt cercet\u0103torii ale c\u0103ror rezultate pot fi valorificate \u0219i comercializate, dar care au nevoie de sprijin \u00een promovare. \u201eAm discutat cu mul\u021bi directori generali \u0219i \u0219tiin\u021bifici care au recunoscut c\u0103 au lacune \u00een modul \u00een care institutele de cercetare \u00ee\u0219i prezint\u0103 serviciile de cercetare si tehnologice. A\u0219 vrea s\u0103 vedem cum am putea \u00eempreun\u0103 s\u0103 eficientiz\u0103m aceast\u0103 component\u0103 de promovare\u201d.<\/p>\n\n\n\n<p>Pentru aceasta, Asocia\u021bia M\u0103gurele Science Park a adoptat o serie de bune practici, printre care organizarea unor cafenele de inovare, un program destinat tinerilor antreprenori \u0219i a unui eveniment mai larg &#8211; Forumul pentru Inovare \u0219i Antreprenoriat.<\/p>\n\n\n\n<p>\u00cen plus, Asocia\u021bia \u00ee\u0219i propune s\u0103 organizeze o serie de cursuri de instruire pentru cercet\u0103tori, de la subiecte precum management de proiect p\u00e2n\u0103 la gestionarea drepturilor de proprietate intelectual\u0103 \u0219i m-am bucurat s\u0103 aflu c\u0103 vor exista inclusiv cursuri \u00een domeniul marketingului. Pe baza experien\u021bei de la <a href=\"https:\/\/www.comunicarestiintifica.ro\/workshopuri-pentru-cercetatori\/\">propriile workshopuri de comunicare \u00een \u0219tiin\u021b\u0103<\/a> pe care le-am sus\u021binut pentru cercet\u0103tori pot spune c\u0103 este una dintre cele mai mari nevoi neacoperite din zona academic\u0103. Abilitatea de a \u201etraduce\u201d cercetarea pe \u00een\u021belesul unor persoane care nu provin din acela\u0219i domeniu este ceva ce poate fi st\u0103p\u00e2nit cu relativ\u0103 u\u0219urin\u021b\u0103, dar cu formare specializat\u0103 \u00een \u0219tiin\u021b\u0103 \u0219i exerci\u021biu. E important doar s\u0103 existe deschidere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"459\" src=\"https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/madalin_ionita.png\" alt=\"\" class=\"wp-image-447\" srcset=\"https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/madalin_ionita.png 940w, https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/madalin_ionita-300x146.png 300w, https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/01\/madalin_ionita-768x375.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption>M\u0103d\u0103lin Ioni\u021b\u0103, directorul executiv al Asocia\u021biei M\u0103gurele Science Park<\/figcaption><\/figure>\n\n\n\n<p>\u201eDeschidere\u201d a fost \u0219i cuv\u00e2ntul cheie pe care directorul executiv l-a folosit atunci c\u00e2nd l-am \u00eentrebat ce \u0219i-ar dori s\u0103 vad\u0103 din partea zonei de cercetare. \u00cen plus, ar fi nevoie de \u201ec\u00e2t mai multe ini\u021biative, chiar paralele,dar cu obiectiv comun, un climat de \u00eencurajare a antreprenoriatului \u0219i sprijin universitar \u00een generare de locuri de munc\u0103, creare de startup-uri, generare de spin-off-uri.\u201d<\/p>\n\n\n\n<p>Mai multe despre M\u0103gurele Science Park pute\u021bi afla de pe <a href=\"https:\/\/www.magurelesciencepark.ro\/\" target=\"_blank\" rel=\"noopener\">site-ul asocia\u021biei<\/a>.<\/p>\n\n\n\n<p>Discursul complet despre M\u0103gurele Science Park de la Conferin\u021ba Na\u021bional\u0103 a Comunit\u0103\u021bii Educa\u021bie pentru \u0218tiin\u021b\u0103 poate fi v\u0103zut aici (de la min. 22)<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cs7SYz5OGY0?start=1330\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<div class=\"cats\"><span class=\"cats__title\">Categories<\/span><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/category\/promovare\/\" rel=\"category tag\">Promovare<\/a><\/div><div class=\"tags\"><div class=\"tags__title\">Tags<\/div><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/antreprenoriat\/\" rel=\"tag\">antreprenoriat<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/business\/\" rel=\"tag\">business<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/cercetare\/\" rel=\"tag\">cercetare<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/interviu\/\" rel=\"tag\">interviu<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/madalin-ionita\/\" rel=\"tag\">madalin ionita<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/magurele\/\" rel=\"tag\">magurele<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/magurele-science-park\/\" rel=\"tag\">magurele science park<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>In the world of science, we hear better and better things about M\u0103gurele Science Park. From a distance, it looks like a concentration of...<\/p>","protected":false},"author":1,"featured_media":446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[151,150,29,98,152,148,149],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promovare","tag-antreprenoriat","tag-business","tag-cercetare","tag-interviu","tag-madalin-ionita","tag-magurele","tag-magurele-science-park"],"_links":{"self":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/445"}],"collection":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":6,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/445\/revisions\/454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/media\/446"}],"wp:attachment":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}