{"id":2796,"date":"2020-07-20T16:05:35","date_gmt":"2020-07-20T15:05:35","guid":{"rendered":"http:\/\/comunicarestiintifica.ro\/?p=2796"},"modified":"2020-07-29T08:12:34","modified_gmt":"2020-07-29T07:12:34","slug":"cum-isi-promoveaza-estonia-cercetarea-interviu-cu-managerul-research-in-estonia","status":"publish","type":"post","link":"https:\/\/www.comunicarestiintifica.ro\/en\/cum-isi-promoveaza-estonia-cercetarea-interviu-cu-managerul-research-in-estonia\/","title":{"rendered":"How Estonia promotes its research. Interview with the manager of \"Research in Estonia\""},"content":{"rendered":"\n<p>Cum poate o \u021bar\u0103 de doar 1,3 milioane de locuitori s\u0103 \u00ee\u0219i promoveze cercetarea la nivel interna\u021bional? \u00cen Estonia exist\u0103 un serviciu dedicat promov\u0103rii pe plan interna\u021bional a cercet\u0103rii, iar directorul s\u0103u mi-a spus, \u00eentr-un interviu, c\u0103 a fost esen\u021bial ca universit\u0103\u021bilor s\u0103 li se ofere sprijin \u0219i resurse la nivel na\u021bional. Cred c\u0103 Rom\u00e2nia poate s\u0103 aplice acest model, nu doar s\u0103 \u00ee\u0219i promoveze cercetarea la nivel interna\u021bional, ci chiar la nivel na\u021bional.<\/p>\n\n\n\n<p><a href=\"https:\/\/researchinestonia.eu\/\" target=\"_blank\" rel=\"noopener\">Research in Estonia<\/a> este un\nportal&nbsp; unde sunt publicate, \u00een limba englez\u0103, nout\u0103\u021bi despre rezultate ale\ncercet\u0103rii din Estonia. La nivel conceptual pare simplu, dar \u00een spate st\u0103 o\nstrategie extrem de solid\u0103 de cre\u0219tere a vizibilit\u0103\u021bii cercet\u0103rii \u00een r\u00e2ndul\npublicului larg interna\u021bional. Coordonatorul proiectului,&nbsp;<strong>Siim Lepik<\/strong>,\nsus\u021bine c\u0103 o prim\u0103 evaluare a rezultatelor acestei ini\u021biative demonstreaz\u0103 c\u0103\nEstonia a c\u00e2\u0219tigat vizibilitate \u00een presa interna\u021bional\u0103 \u0219i au o prezen\u021b\u0103\ncomparabil\u0103 cu cea a unor \u021b\u0103ri mult mai mari. Este interesant faptul c\u0103 acest\nserviciu este sus\u021binut complet prin fonduri europene: Fondul European de\nDezvoltare General\u0103, prin programul&nbsp;Mobilitas Plus, p\u00e2n\u0103 la finalul lui\n2022. <\/p>\n\n\n\n<p>Research in Estonia conduce marketingul interna\u021bional al cercet\u0103rii din Estonia, cu scopul de a promova Estonia ca o \u021bar\u0103 atractiv\u0103 din punct de vedere \u0219tiin\u021bific, s\u0103 se asigure c\u0103 informa\u021biile despre cercetarea din Estonia sunt actualizate \u0219i disponibile str\u0103inilor \u0219i s\u0103 foloseasc\u0103 pove\u0219tile de succes pentru a crea vizibilitate \u0219i pun\u021bi \u00eentre diverse grupuri de interes \u2014 cercet\u0103tori, companii etc.&nbsp;<\/p>\n\n\n\n<p>\u201eA fost o idee a <a href=\"https:\/\/www.etag.ee\/en\/estonian-research-council\/\" target=\"_blank\" rel=\"noopener\">Estonian Research Council<\/a> [aflat \u00een coordonarea Ministerului Educa\u021biei \u0219i Cercet\u0103rii, echivalentul <a href=\"https:\/\/uefiscdi.gov.ro\/\" target=\"_blank\" rel=\"noopener\">UEFISCDI<\/a> &#8211; n.m.]\u201d, explic\u0103 managerul proiectului, Siim Lepik. \u201eDar trebuie s\u0103 spun c\u0103 face parte din brandul na\u021bional al Estoniei, al\u0103turi de <a href=\"https:\/\/www.visitestonia.com\/en\/\" target=\"_blank\" rel=\"noopener\">Visit Estonia<\/a>, <a href=\"https:\/\/www.workinestonia.com\/?lang=et\" target=\"_blank\" rel=\"noopener\">Work in Estonia<\/a>, care sunt gestionate de alte institu\u021bii, dar au acela\u0219i limbaj vizual.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/researchinestonia.eu\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/07\/estonia_research-1024x517.jpg\" alt=\"\" class=\"wp-image-2798\" srcset=\"https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/07\/estonia_research-1024x517.jpg 1024w, https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/07\/estonia_research-300x151.jpg 300w, https:\/\/www.comunicarestiintifica.ro\/wp-content\/uploads\/2020\/07\/estonia_research-768x387.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Un avantaj al\nexisten\u021bei acestui serviciu este faptul c\u0103 le ofer\u0103 sprijin \u00een comunicarea\n\u0219tiin\u021bei universit\u0103\u021bilor \u0219i institu\u021biilor de cercetare. \u201eNu toate institu\u021biile\nau aceste resurse; sau poate c\u0103\nangaja\u021bii care se ocup\u0103 de comunicarea \u0219tiin\u021bei trebuie s\u0103 \u00ee\u0219i \u00eempart\u0103 munca\n\u00eentre promovarea \u0219tiin\u021bei pe plan na\u021bional, pe plan interna\u021bional, \u0219i alte\nactivit\u0103\u021bi de promovare a organiza\u021biei.\u201d<\/p>\n\n\n\n<p>Subiectele relevante pentru publicul interna\u021bional sunt g\u0103site \u0219i promovate prin mai multe surse. \u201eUneori g\u0103sim ceva interesant \u0219i atunci vorbim cu un jurnalist angajat la noi s\u0103 scrie un articol despre asta. Alteori, primim articole deja scrise de c\u0103tre cei din universitate \u0219i se potrivesc pe site-ul RiE. Avem \u00een plus \u0219i o colaborare bun\u0103 cu portalul de jurnalism de \u0219tiin\u021b\u0103&nbsp;Novaator (apar\u021bine trustului na\u021bional de pres\u0103) \u0219i uneori alegem articole \u00een limba estonian\u0103 publicate pe portalul lor \u0219i le traducem \u00een englez\u0103 pentru site-ul nostru\u201d, a explicat Siim Lepik.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Organiz\u0103m traininguri de comunicarea \u0219tiin\u021bei<\/p><\/blockquote>\n\n\n\n<p>Dar <a href=\"https:\/\/researchinestonia.eu\/\" target=\"_blank\" rel=\"noopener\">Research in Estonia<\/a> nu se rezum\u0103 la a publica articole, ci ofer\u0103 mai multe instrumente de sprijin pentru universit\u0103\u021bi \u0219i institu\u021bii de cercetare. \u201eOrganiz\u0103m traininguri de comunicarea \u0219tiin\u021bei pentru diverse grupuri, lu\u0103m parte la t\u00e2rguri interna\u021bionale \u0219i organiz\u0103m vizite pentru jurnali\u0219ti\u201d.&nbsp;<\/p>\n\n\n\n<p>O alt\u0103 facilitate\neste faptul c\u0103 universit\u0103\u021bile pot transmite, prin intermediul acestui serviciu,\ncomunicate de pres\u0103 spre Eureka Alert, cel mai mare serviciu de \u0219tiri de\n\u0219tiin\u021b\u0103 \u00een limba englez\u0103 \u2014 pentru acest serviciu, abonamentul individual al\nunei institu\u021bii ar ajunge un pic sub 1500 de euro pe an per utilizator.<\/p>\n\n\n\n<p>Le-am citit \u0219i <a href=\"http:\/\/researchinestonia.eu\/rwp\/wp-content\/uploads\/2017\/04\/marketing-strategy.pdf\" target=\"_blank\" rel=\"noopener\">Strategia\nde marketing<\/a>&nbsp;\u0219i cred c\u0103 \u00een Rom\u00e2nia un serviciu asem\u0103n\u0103tor ar fi\nesen\u021bial, at\u00e2t cu ambi\u021bia de a promova interna\u021bional cercetarea, c\u00e2t \u0219i (mai\nales) la nivel na\u021bional.&nbsp;<\/p>\n\n\n\n<p>Cu mici excep\u021bii,\ninstitu\u021biile \u0219i universit\u0103\u021bile din Rom\u00e2nia nu au suficiente resurse \u0219i nici\nsuficient personal pentru a putea oferi publicului nout\u0103\u021bi din rezultatele\ncercet\u0103rii \u0219tiin\u021bifice. At\u00e2t timp c\u00e2t nu exist\u0103 programe de comunicarea\n\u0219tiin\u021bei&nbsp; (v\u0103 rog s\u0103 \u00eemi scrie\u021bi dac\u0103 exist\u0103 vreunul de care nu \u0219tiu eu),\nnu exist\u0103 nici suficien\u021bi oameni care ar putea fi angaja\u021bi de birourile de\ncomunicare special pentru a aduce la lumin\u0103 rezultatele \u0219tiin\u021bifice.<\/p>\n\n\n\n<p>P\u00e2n\u0103 c\u00e2nd se\nformeaz\u0103 o cultur\u0103 a comunic\u0103rii \u0219tiin\u021bei \u00een Rom\u00e2nia, o echip\u0103 mic\u0103 \u00eentr-o\ninstitu\u021bie central\u0103, similar\u0103 celei din Estonia, ar putea s\u0103 sprijine\nuniversit\u0103\u021bile cu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>identificarea rezultatelor de cercetare care\nar putea fi prezentate publicului<\/li><li>prezentarea acelor rezultate \u00een formate\natractive pentru publicul larg&nbsp; (comunicate de pres\u0103, filme, infografice\netc.)<\/li><li>oferirea de formare pentru comunicatori\ncare sunt interesa\u021bi de domeniu \u0219i cercet\u0103tori care vor s\u0103 \u00eenve\u021be s\u0103 vorbeasc\u0103\npe limba audien\u021belor nespecializate<\/li><\/ul>\n\n\n\n<p><a href=\"http:\/\/researchinestonia.eu\/rwp\/wp-content\/uploads\/2017\/04\/marketing-strategy.pdf\" target=\"_blank\" rel=\"noopener\">Conform\nstrategiei<\/a>, Research in Estonia nu face comunicare de dragul comunic\u0103rii,\nci prin vizibilitate urm\u0103resc colabor\u0103ri de prestigiu, s\u0103 recruteze doctoranzi\nde la nivel interna\u021bional \u0219i s\u0103 aduc\u0103 bani spre specializ\u0103rile lor \u201esmart\u201d. De\ntoate acestea, \u0219i \u00eenc\u0103 mai multe, ar avea nevoie \u0219i Rom\u00e2nia.<\/p>\n<div class=\"cats\"><span class=\"cats__title\">Categories<\/span><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/category\/promovare\/\" rel=\"category tag\">Promovare<\/a> <a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/category\/studiu-de-caz\/\" rel=\"category tag\">Studiu de caz<\/a><\/div><div class=\"tags\"><div class=\"tags__title\">Tags<\/div><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/cercetare\/\" rel=\"tag\">cercetare<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/estonia\/\" rel=\"tag\">estonia<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/internationala\/\" rel=\"tag\">internationala<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/promovare\/\" rel=\"tag\">promovare<\/a><a href=\"https:\/\/www.comunicarestiintifica.ro\/en\/tag\/research-in-estonia\/\" rel=\"tag\">research in estonia<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>How can a country of only 1.3 million people promote its research internationally? In Estonia there is a service dedicated to the international promotion of research, and its director told me in an interview that it was essential for universities to be given national support and resources. I think Romania can apply this model, not only to promote its research internationally, but even nationally.<\/p>","protected":false},"author":1,"featured_media":2797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,118],"tags":[29,171,173,41,172],"class_list":["post-2796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promovare","category-studiu-de-caz","tag-cercetare","tag-estonia","tag-internationala","tag-promovare","tag-research-in-estonia"],"_links":{"self":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/2796"}],"collection":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/comments?post=2796"}],"version-history":[{"count":3,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/2796\/revisions"}],"predecessor-version":[{"id":2841,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/posts\/2796\/revisions\/2841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/media\/2797"}],"wp:attachment":[{"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/media?parent=2796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/categories?post=2796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comunicarestiintifica.ro\/en\/wp-json\/wp\/v2\/tags?post=2796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}